Sustainability in IT: How our Partners anchor our Green Commitment
by Nico Kempe, Managing Director
Sustainability in IT: How our Partners anchor our Green Commitment
As a digital-first business, our sustainability footprint is predominantly determined by the energy and environmental practices of our online operations and partners. Unlike traditional businesses, we do not have physical offices or substantial on-site infrastructure. Nearly all our resource consumption and environmental impact occur online, making our partner selection a cornerstone of our sustainability strategy.
The Importance of Sustainable Partners
Given that our operations are entirely digital—ranging from cloud computing to data hosting—our partners' commitment to sustainable practices is essential. By choosing eco-conscious providers, we ensure that our environmental footprint is minimized without compromising on performance or reliability.
Key Partners and their Sustainability Efforts
1. Hetzner Online GmbH: Powering with Renewables
Hetzner powers its data centers with 100% renewable energy from hydropower in Germany and wind energy in Finland. They have been committed to sustainable operations since 2008, focusing on energy efficiency, innovative cooling techniques, and reusing waste heat to warm office spaces. Their approach extends the life cycle of their hardware, ensuring minimal environmental impact while supporting high-performance hosting.
Learn more about Hetzner's sustainability efforts on their Sustainability Page.
2. Cloudflare, Inc.: Driving towards Net-Zero
Cloudflare aims to achieve net-zero emissions by 2030, focusing on reducing their carbon footprint across direct, indirect, and value chain emissions. They are improving energy efficiency, sourcing renewable energy, and investing in carbon offsets. Cloudflare's strategy includes reducing emissions in their supply chain, reflecting their commitment to a sustainable digital ecosystem.
For more details, view Cloudflare's 2023 Emissions Inventory Report.
3. Stripe: Pioneering Carbon Removal
Stripe’s Climate initiative funds innovative carbon removal projects, helping to scale technologies that permanently capture CO2 from the atmosphere. Through their carbon-neutral journey, Stripe combines emissions offsets with a strong focus on driving real-world impact, encouraging businesses to support carbon removal alongside their own sustainability efforts.
Discover more about Stripe's climate initiatives on the Stripe Climate Page.
Why our Partner Selection matters
Operating without a traditional office setup means that nearly all our energy consumption comes from our digital infrastructure. By choosing partners committed to sustainability, we ensure that our business operations align with our environmental values. Every kilowatt-hour saved or CO2 ton offset by our partners directly impacts our overall sustainability profile.
Conclusion
Our approach to sustainable IT goes beyond internal practices; it extends to the partners we collaborate with, each contributing to our vision of a low-carbon digital future. By leveraging the strengths of partners like Hetzner, Cloudflare, and Stripe, we can confidently offer state-of-the-art solutions while staying true to our environmental commitments.
Stay tuned for more insights into our sustainability journey and how we, alongside our partners, are building a greener digital ecosystem.